Monday September 10: Your first Case Study, step 1

Greetings, and welcome back!

Today will be dedicated to two distinct but equally important tasks. Here is the first task:

Your textbook contains many unique and interesting case studies. We will commence with reading the first case study, which begins on page 4, "The Big Mac Attack". Naturally, you may make use of the textbooks here in the class, but presumably, you will also need some time outside of class as well.

As you know, there's not enough textbooks for both classes.... in the hands of a lesser mortal, this would be a problem, but I am, after all, ME. You may read and download at your leisure, the same document from a folder at my Box account, by clicking

HERE

As you read this case study, there are some questions which will help you to properly analyze it. I have outlined these questions below, and additionally, I have made a document which includes these questions. This document can be found, read and downloaded from:

HERE

For now, however -- since we don't have an active internet connection in this room, I will make available the questions in a "treeware" format. Additionally, I have the questions here as well:

Cheers,

Mr. L

PS If for some reason you have difficulty downloading the case study, it is also represented here: